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Quebec slams car ads touting speed

Article Abstract:

Quebec Transport Minister Guy Chevrette and the automobile insurance board for the province are asking Ottawa to force car manufacturers to desist making ads that emphasize speed and engine performance.

Author: Kucharsky, Danny
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Motor vehicles and car bodies, Automobiles, Automobile Manufacturing, Social Cause Advocacy, Brief Article

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Brewers heat up Quebec's summer

Article Abstract:

Brewers in Quebec have pulled out all the stops to advertise their products, and have taken advantage of the current political situation to spice up interest in their ads.

Author: Kucharsky, Danny
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Beer & Other Malt Beverages, Breweries, Malt beverages, Advertising Activity

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A new brand of show

Article Abstract:

Product placement is presented through hybrids of sponsorships and product placements in reality TV programs. It is now a new form in marketing.

Author: Kucharsky, Danny
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Product information, Methods, Economic aspects, Marketing, Product enhancement, Company marketing practices, Product placement, Reality television programs

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Subjects list: Canada, Quebec
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