Rana uses its noodle to 'conquer the world.'

Article Abstract:

Pastificio Rana SpA is relying on savvy marketing to stay competitive against such multinationals as Nestle SA, which owns Italy's second-biggest fresh-pasta company, Buitoni. Rana, founded by Giovanni Rana, hopes to spend around 20 billion lire ($11 million) on its first marketing campaign in Spain and Italy. The company's other strategies include the construction of an Argentina factory, where it will start producing part of the tortellini fillings, as well as acquisition of a European firm in the fresh-food sector outside pasta.

Comment:

Is relying on savvy marketing to stay competitive against such multinationals as Nestle SA

Marketing procedures, Macaroni, Spaghetti & Noodles, Dry Pasta Manufacturing, Pasta products, Pastificio Rana SpA

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Diesel shifts management gears

Article Abstract:

Diesel SpA of Molvena, Italy, has hired former Walt Disney Co. vice president Armin Broger as its new chief operating officer and general manager because company founder and chairman Renzo Rosso felt he needed help in managing the firm. The jeans manufacturer, which is renowned worldwide for the fashionable Diesel blue jeans, posted $313.6 million in global sales in 1997. The figures are higher than the $4.3 million in global sales reaped in 1985. Broger believes that Diesel has to set clear goals to maintain its growth.

Comment:

Hires former Walt Disney Co vice president Armin Broger as its new chief operating officer and general manager

Cut and Sew Apparel Manufacturing, Executive changes & profiles, Men's & Women's Jeans, Jeans (Clothing), Diesel S.p.A.

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CIR posts big profit increase, most from onetime gain

Article Abstract:

CIR SpA announced a greater than 40-fold increase in first-half earnings due mostly to extraordinary gains. The holding company, which is controlled by Carlo De Benedetti, posted a pretax profit of 296.8 billion lire ($177.1 million) in the six months ending June 30, 1998. Pre-tax profits for the same period of 1997 were 7.4 billion lire. Earlier in 1998 the company sold its railway engineering company, Sasib Railway and all its remainiong shares in Olivetti.

Comment:

Announced a greater than 40-fold increase in first-half earnings due mostly to extraordinary gains

Sales, profits & dividends, Financial Holding Companies NEC, Offices of Other Holding Companies, Financial holding companies, CIR SpA

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