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Pour R a-Vergers d'Alsace, nouvelle identitvisuelle et poursuite de la politique d'innovation

Article Abstract:

In 1998, the R a brand from Vergers d'Alsace, the French leaders in the fruit juice and nectar market, took part in a procedure to get the environmental certificate Iso 14001. The company offers a complete range of pure fruit juice, packaged in a I litre square carton with a screw top. Between the 1 June and the 31 October 1998, the company will organise a promotion in association with Adi, the school software specialists. Taking the form of a win/lose game, the 20cl cartons will offer the chance to win 30,000 prizes. Finally, the brand logo is changing. The name R a will from now on be written in red and in lower case letters, under-lined with a blue crescent symbolising a segment of fruit.

Comment:

Rea brand of co takes part in procedure to get environmental certificate Iso 14001 in 1998

Publisher: AGRA-Alimentation SA
Publication Name: AGRA Alimentation
Subject: Business, international
ISSN: 0339-4409
Year: 1998
Product information, Canned Fruit Juices, Fruit and Vegetable Canning, Canned juices, Vergers d'Alsace "REA"

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Eurial Poitouraine

Article Abstract:

The first phase of work (FFr 18mn) at the site belonging to the milk co-operative Eurial Poitouraine in Dang Saint-Romain in France has ended. The second phase (FFr 9mn) which concerns the cheese draining process began in June 1998, and should end in the spring of 1999. The phase concerned the installation of a new chain to treat cow and goats milk. The plant produces 5,000 tons of cheese per year, made up of 50% goats cheese and 50% cheese made from cow's milk.

Comment:

Ends first phase of F18 mil work at site in Dang Saint-Romain in France to produce 5,000 tons of goat and cow cheese per year

Publisher: AGRA-Alimentation SA
Publication Name: AGRA Alimentation
Subject: Business, international
ISSN: 0339-4409
Year: 1998
Capital expenditures, Cheese Manufacturing, Goat Cheese, Cow & Buffalo Cheese, Cheese, Eurial Poitouraine

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Subjects list: France, Article
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