Relationship marketing: the importance of customer-perceived service quality in retail banking

Article Abstract:

The shift from traditional marketing to services and industrial marketing has given rise to a new marketing paradigm in which the purpose of marketing is not only to attract customers but to retain them as well. An analysis of the marketing initiatives in the banking industry within this paradigm has shown the importance of long-term relationships between the customer and the service provider because they give banks access to information about the customer. These information are used as guide in the development of strategies for increasing customer satisfaction.

Marketing, Customer Relations, Management, Customer satisfaction

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Savings and investment behaviour in Britain: more questions than answers

Article Abstract:

The savings and investment techniques of the British population are discussed. While consumers may not be loyal to savings institutions, they have no particular philosophy of why or how they save.

United Kingdom, Personal Financial Mgmt, Savings & Loan Assns, Savings Institutions, Methods, Analysis, Personal finance, Investments, Savings, Savings and loan associations

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Marketing and marketing information system sophistication in retail banking

Article Abstract:

Bank marketing information systems in Australasia and Europe are evaluated. Bank marketing continues to grow but information systems continue to be unsophisticated.

Australia, Europe, Asia, Industry Overview, Technology application

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