Revitalising suffering multinational brands: an empirical study

Article Abstract:

The effect of brand awareness and consumers' perceptions, on the trends of innovation during the management of brands by multinational corporations, is described.

United States, Product information, Marketing procedures, Multinational Corporations, Marketing, International business enterprises, Creative ability, Creativity, Company marketing practices, Product marketing strategy

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Aesthetic theory and logo design: examining consumer response to proportion across cultures

Article Abstract:

The cultural aspects of consumers' responses to the aesthetic design of logos for different brands in Australia, Singapore and South Africa are discussed.

Australia, South Africa, Singapore, Consumer preferences

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Asian brands without borders: regional opportunities and challenges

Article Abstract:

The effect of culture and globalization on the prospects of the marketing of various brands in south Asia and south-east Asia is described.

Asia, Globalization

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