Ring master

Article Abstract:

Bell Canada's group vice president of consumer markets and sales, Josee Goulet, shapes a marketing strategy for Bell Ontario by contracting a single agency to deliver a consistent message to the marketplace. Goulet's in-depth knowledge of Bell comes from the fact that her 13 years experience in the company went beyond different departments and areas of expertise. It was under her direction that Bell Global Solutions launched its Sympatico Internet service, which proved to be a revolutionary step for the telecommunication giant. Meanwhile, Goulet did not want to disclose Bell's strategy on the local phone market, only citing that the local phone wars will be a brand game.

Wired Telecommunications Carriers, Telephone Communications, Advertising Activity, Campaign Launched, Company Personnel, Telephone services, Bell Canada, Article

---

Ed MarraEs eGlocalE Marketing: The outgoing president and CEO of Nestle Canada-and the new head of worldwide marketing-shares his insight into how his Swiss-based company adapts global ideas to local markets

Article Abstract:

Ed Marra, the new head of worldwide marketing operations of Nestle, shares his views about his tenure in Canada and marketing strategies in general. Marra emphasis on the importance of customer research and adaptation of ideas to local tastes to get the best possible result. The aim of this company is to be recognized by consumers worldwide as a brand that provides oGood food, Good lifeo.

Dairy Products, Interview, Dairy industry, Dairy products industry, Nestle Canada Inc., Marra, Ed

---

Mark's super brand ambition

Article Abstract:

The vice president of Mark's Work Wearhouse, Michael Strachen, is aiming to change the original blue collar work wear image to a more high profile super brand image, and is planning to increase the stores across Canada, from 320 to 400 within the next year. Mark's marketing strategies are overviewed.

Strategy & planning, Management dynamics, APPAREL AND OTHER TEXTILE PRODUCTS, Management, Planning, Clothing industry, Company business management, Company business planning, Textile and clothing industry software, Mark's Work Wearhouse Ltd., Strachen, Michael

Similar abstracts:

• Abstracts: Blaming the system. Fewer, safer banks
• Abstracts: The morning after: Jakarta's private banks nurse sickly loan portfolios. In their prime...
• Abstracts: Singapore split. War's heartache. Quota connundrum
• Abstracts: Hurting hope. Sri Lanka's reservoir of self destruction
• Abstracts: Easy Sunday send-off. Easy summer sensations. Crowd-pleasing brisket supper

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.