Rogers Media

Article Abstract:

Rogers Media has announced that it will be launching 17 of its radio station online by late 2001. The sites are, however, expected to roll out gradually starting Dec 2000 unti Oct 2001. Bleuspark, the Toronto, Ontario-based Web consulting firm building the project, believes that Rogers Media will not have difficulties building awareness for its sites because the company's bricks-and-mortar radio stations such as CHFI and KISS 92 already have devoted listeners.

Radio Stations

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Rise of the promo phoenix

Article Abstract:

Formed just over a year back by a group of former Mosaic employees, the Toronto-based Fuse Marketing GroupEs story has been one of instant success. Focusing on promotion, direct and online marketing, its achievements include the accounts of Lindt, Lavalife, Alterna Call, and Canadian Tire.

Management and Public Relations, Services, Consulting services, Fuse Integrated Marketing

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The next generation of corporate purchasing cards- the commercial card

Article Abstract:

The advantages of commercial cards over credit cards in terms of defining rules of purchasing and cost saving for business enterprises are summarized. The commercial card expansion program of Wells Fargo is discussed.

Commercial Banks, Marketing procedures, Financial management, All Other Plastics Product Manufacturing, Venture Analysis, Plastic Credit Cards, Banking industry, Analysis, Finance, Credit cards, Marketing, Business enterprises, Company marketing practices, Wells Fargo & Co., Company financing, WFC, Service enhancement

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