Offering consumers more choices

Article Abstract:

Loblaw Companies Ltd's marketing initiatives in 1998 helped it become one of the market leaders in the grocery sector. One of these initiatives is adding innovative brands to give consumers a wider array of choices. The Toronto, Ontario-based grocery chain also provides financial services through its partnership with PC Financial. Loblaw also launched its own magazine, 'President's Choice Magazine,' to promote the company's image and generate customer loyalty.

Supermarkets and Other Grocery (except Convenience) Stores, Grocery Stores, Loblaw Companies Ltd.

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Drug Trading defines its retail empire

Article Abstract:

Drug Trading Company Ltd of Toronto, Ontario, has introduced its new Pharmacy 2000 program as it shifts from a mainly wholesale distribution company to an exclusively retain operation. The company will launch a multimillion-dollar ad campaign showcasing its PharmAssist program which connects its dispensary services, technology and consumer programs. Drug Trading operates 1,500 pharmacies under the I.D.A., Guardian, RxCentral and Community Drug Mart banners.

Pharmacies and Drug Stores, Drug Stores, Drugstores, Drug Trading Company Ltd.

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