Safe ads are risky business
Article Abstract:
Target Marketing and Communications Inc has created advertising campaigns for its clients in St. John's, Newfoundland, that are interesting, relevant, intelligent, evocative, memorable, involving and rewarding. For example, its campaigns for the St. John's Evening Telegram and O'Dea Erle succeeded in changing people's negative perception toward the newspaper and the law firm, respectively. Its campaign for the paper involves 20 television commercials, 15 radio commercials and 40 print advestisements.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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A failing grade for OCAD
Article Abstract:
The reasons behind decreasing enrollments in Ontario College of Art and Design are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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