Shaping the inevitable

Article Abstract:

Peter Schwartz, as one of the world's most eminent futurologists or scenario planners, was advisor to the movie, imagining urban visions of the future to make Phillip K Dick's science fiction visually believable, who wrote the book Inevitable Surprises: A Survival Guide for the 21st Century. Nowadays his major role is to help major corporations look ahead and work out what to do today based on long-term perceptions and insights.

Future predictions, Schwartz, Peter

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Whose line is it anyway?

Article Abstract:

Exhibition designers plonk loads to plasma screens in tight corridors so that kids gather round and block everyone else's way. Katherine Skellon aims at reinventing the role of exhibition designer and for that used her industry experience to co-design a new creative practice course focusing on cooperation.

Design and construction, Exhibition buildings, Skellon, Katherine

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What's my line?

Article Abstract:

Architects often do not know what kind of publicity they want or the way to seek it. Public relations professional, Giovanna Forte discusses the importance of working out the correct strategy to raise a company or an individual architectEs profile.

Beliefs, opinions and attitudes, Public relations agencies, Public relations executives, Forte, Giovanna

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