Sleeman gives TV a try
Article Abstract:
Canadian brewing Sleeman Brewing and Malting has always portrayed itself as small and different in its radio commercials. It has launched a television commercial to take advantage of the advantages of television, the heighthened entertainment possibilities, the greater detail provided and the enhanced message retention that can result. Before launching the TV commercial, it conducted creative, market and media testing to ensure that it would retain the unique, small brewery attributes and intimacy of radio commercials.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Carlsberg gets down and dirty
Article Abstract:
Labatt Brewing Company Ltd has launched its 60-sec cinema spot for its Carlsberg beer. The advertisement, entitled 'Knowledge,' is scheduled for a premier presentation during the Olympics in fall 2000. It is highly sensitive to women but actually targets men in their late 20s. The creative director of Ammirati Puris, which did the commercial, Doug Robinson, is not worried about offending viewers. He declares that the sexual content of the ad is fitting for Carlsberg.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Sponsors jump on 'Canuck' playoffs
Article Abstract:
Canada-based Labatt Brewing Co. Ltd. has brought back the very popular mini Stanley Cups, which were included in cases of Blue. Labatt is the official sponsor of 'Hockey Night in Canada.' For the year 2000 campaign, the promotion is available throughout English Canada and is expected to end on May 24, 2000. The brewing company expects to give out two million cups in English Canada for the year 2000 promotion.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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