Crossing Rubicam

Article Abstract:

A planned merger between WPP and Young and Rubicam has collapsed. The reasons for the collapse are examined, as are management rules in advertising.

Young & Rubicam Inc.

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Monkey puzzle

Article Abstract:

The rival bids by WPP and Havas Advertising for UK media-buying agency Tempus highlights important changes in the media industry. Globalisation and fragmentation in the media sector has boosted demand for media-buying firms.

Advertising Sales Services, Media Buying Agencies, Advertising, not elsewhere classified, Media buying services, Havas S.A., WPP, Tempus

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So what was the fuss about?

Article Abstract:

The advertising-industry trend toward consolidation and global one-stop marketing services has survived, despite early anxiety. Now Cordiant, WPP Group, Omnicom and Interpublic dominate the international markets. Growing firms will find it hard to go global without selling out to a large group.

International aspects, Market share, Advertising, Omnicom Group Inc., OMC, Interpublic Group of Companies Inc., IPG, Cordiant PLC

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