Soft drinks in Belgium & The Netherlands

Article Abstract:

A significant growth has been noted in the carbonates market since 1990. Both Belgium and the Netherlands exhibited high consumption levels than any other European country. As health and fitness has become an important issue, non-alcoholic beverages have enjoyed a larger market than alcoholic drinks. The health trend is further concretized by mineral water's accounting for almost half of volume sales since 1988. In the carbonates market, colas still represent a bigger sales volume, with Coca-Cola lording it over at this particular segment market. More growth is predicted in the market until year 2000.

Industry Overview, Economic aspects, International trade

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Soft drinks

Article Abstract:

The research focused on Europe's major markets for soft drinks, which include France, Italy, UK, Germany and Spain. The report, which covered the period 1991-1995, showed an increased demand for soft drinks in all the countries reviewed due to changes in eating habits, health awareness, and reduction in alcohol consumption. Among the key distributors of soft drinks, Coca-Cola Co. exhibited strength in the international markets, with PepsiCo. as its major competitor. It is also predicted that the global market for soft drinks will manifest continued value growth until year 2000.

Marketing, Coca-Cola Co. (Atlanta, Georgia), Market share, KO, PepsiCo Inc., PEP, Cadbury Schweppes PLC, La Casera

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The Benelux market for soft drinks

Article Abstract:

A study was conducted to examine the market for soft drinks in Belgium, the Netherlands and Luxembourg based on sales through retail outlets. Results showed that industry consolidation has significantly changed the structure of the soft drinks market, with increases in total volume sales by 5% in 1997 and total nominal value at 6.4%. All industry segments, except for carbonates are anticipated to realize value growth over the period 1997-2002.

Europe, Market information - general, Retail Trade, Retail industry, Luxembourg

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