Sony builds buzz on artist via Web

Article Abstract:

Sony Music is engaged in an advertising campaign that promotes singer Melanie Doane's Web site and the chance to have a say in her songs, packaging and imaging. An official says they believe more information can be offered to the public through the Web site, as opposed to a different campaign. The initial campaign will cost the company C$75,000, to be followed by more spending when the October 1998 launch of Doane's album nears. That will include TV promotions on MuchMusic, YTV and CTV. The company says they are trying to create a base of female followers aged 18 to 35 years.

Television, New Electronic Marketing, Advertising Activity, Demographics, Musical Groups and Artists, Musical Artists, Musicians, Sony Music Entertainment Inc. Sony Music

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Sponsors show confidence in Caribana

Article Abstract:

The Caribana Festival of Toronto, Ontario, received different expressions of support from its previous corporate sponsors. The Toronto Transit Commission, Western Union Canada, Labatt Breweries, and Citytv are some of the sponsors indicated. New chief executive officer Hassan Jaffer will be leading this year's event which promotes Caribbean culture. The Royal Bank donated C$100,000 for administrative expenses incurred by the Caribana Festival. Labatt of Toronto, Canada, gave $30,000 in 1998, in continuation of a six-year tradition.

Beer & Other Malt Beverages, Breweries, Marketing procedures, Company Planning/Goals, Public affairs, Marketing/Advertising Methods, Geographic, Ontario, All Other Business Support Services, Business Services NEC, Malt beverages, Business services, Labatt Brewing Company Ltd., Western Union Canada

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There's something special about travel

Article Abstract:

Trip giveaways are an important part of marketing plans because they have a special appeal that few other contest prizes can match. However, in giving away a vacation prize, brands must complement each other, and travel companies should know how to get involved. Also, partners in the promotion must ensure that they are a good fit and that each gets a chance to stand out, whether it be the destination itself, the hotel operator, the transportation provider or the event sponsor.

Sales Promotion, Sales promotions

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