Sony pumps some life into the insurance business

Article Abstract:

Sony Life Insurance's success is attributed to its employment of new technologies, creative strategies, as well as old selling and marketing techniques. The firm hired experienced salesmen as agents for its insurance products, and introduced a policy that matched the insurers' salary. The creation of its own niche has also contributed to its triumph. The firm, and Sony's other finance units, posted an operating profit of 18 billion yen (147.3 million) on 203.48 billion yen revenue for the nine months ending Dec 31, 1996.

Life Insurance, Direct Life Insurance Carriers, Finance, Insurance industry, Sony Life Insurance

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Declining chip prices spark concerns about shares of Japan's big producers

Article Abstract:

The decline in the prices of semiconductors chips has resulted in a decrease in the share prices of the top five semiconductor manufacturers in Japan. NEC Corp., Toshiba Corp., Hitachi Ltd., Fujitsu Ltd. and Mitsubishi Electric Corp.'s earnings from memory chips comprise almost 30 to 70% of the total revenues. Prices are expected to fall again in 1997 upon the arrival of new technology that can increase semiconductor production.

IC Memory Chips, Semiconductor industry, Japan, Semiconductor chips, Integrated circuits, Prices and rates, Computer memory

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Japanese scientist's research suggests bright future for light-emitting diode

Article Abstract:

A new type of light-emitting diode (LED) discovered by a Japanese scientist may replace electric light bulbs as the world's most popular lighting source. The devices emit a very white light which approximates the brightness of a fluorescent light bulb. While existing LEDs are made of semiconductor materials and emit red or green light, the new LEDs are made from organic molecules and can exhibit a number of colors.

Light Emitting Diodes, Research, Light-emitting diodes, LEDs, Light sources, Kido, Junji

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