Sp cialit s contre appellations

Article Abstract:

According to a survey carried out for Eurial-Poitouraine, 54% of French households eat regional products at least twice a month. Two thirds of them eat these products because they are tastier. Since the beginning of the nineties, sales of goat's milk cheese have risen 10% per year, and sheep's milk cheese is now known nation wide. The Appellation d'Origine Control e (AOC) cheeses represent 19% of the household cheese purchases and their production of 170,000 tonnes represents 15% of the French cheese production. But AOC has its limits; there is no possibility for product innovation plus the set sales prices and smallness of the brands (consumers first buy an appellation before buying a brand product). Therefore major industrial groups adopt strategies to get around the question by introducing speciality cheeses which take their inspiration from AOC cheeses, such as Bongrain's Saint Augur, which imitates Roquefort, and Cr mier de Chaumes, which copies Mont d'Or.

Comment:

France: Eurial-Poitouraine surveys that 54% of French households eat regional products at least twice a mo

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Rayon coupe

Article Abstract:

According to the new CIDIL barometer on the study of the profitability of creamery departments, the cheese department at delicatessen counters is customers' favourite department. The creamery departments have a profitability of FFr 11,394 per developed metre. The cheese department at delicatessen counters represented 9% of the creamery d partement's turnover in 1997, compared with 13% in 1993, and 8% of its profitability, compared with 12% in 1993. The delicatessen counter has the highest sales margin rate at 23.2% of its turnover, but it is the most costly in terms of personnel, which represents 10% of the turnover. Customers complain that the delicatessen counters are too technical in naming the cheese categories, of lacking a warm atmosphere and innovations in terms of decoration. In 1997, the stores reorganised their cheese sections at delicatessen counters and self-service, and attendance rose 8%.

Comment:

France: Cheese department at delicatessen counters is customers' favorite department according to the new CIDIL barometer

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