Specialty is our specialty

Article Abstract:

Alliance Atlantis Broadcasting of Canada is been very successful in television marketing. Discipline, unique structure of the marketing team and passion to break away from convention to do thing s differently has put AAB in the lead.

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From broadcast to broadband

Article Abstract:

The exploitation of internet and broadband technologies by Canadian television broadcasting companies to improve their business is presented.

Radio, TV, publisher representatives, Media Representatives, Radio & TV Advertising, Methods, Broadcast advertising, Internet marketing

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Shift disturbers

Article Abstract:

The details of the time shifting strategies employed by television broadcasting companies in Canada to attract the viewers are presented.

Usage, Personal video recorders, Digital video recorders, Personal video recorder

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