Starbucks to open Quebec cafes

Article Abstract:

Starbucks Coffee plans to open up to 75 stores in Quebec within a period of five years. The coffee shop chain has entered into a long-term licensing agreement with Montreal's Vision Cafe for the said stores, which would be operated under the corporate name Cafe Starbucks Coffee. Cafe Starbucks would serve freshly-prepared food that are baked on site, including hot and cold low-fat sandwiches, panini and salads. Montreal's Communications blue blanc rouge would handle public relations and advertising for the Cafe Starbucks stores.

New capacity, new plant construction, Quebec, Other Eating Places, Limited-Service Eating Places, Restaurants, Starbucks Coffee

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OutdoorEs measurement challenge

Article Abstract:

Despite being an effective advertising media, the outdoor industry is facing stiff competition from other media. According to a report by Nielson Outdoor, marketers around the globe spend US$17 billion (C$23.3 billion) on outdoor media as against US$120 billion (C$164.4billion) on television advertising. The use of improved, technologically advanced measurement tools will provide the best solution for outdoor advertising.

Canada, Financial management, Outdoor advertising services, Outdoor Advertising, Display Advertising, Finance, Comparative analysis, Company financing

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