Stars in their eyes
Article Abstract:
The Software Business Network (SBN) aims to introduce a new dynamism into the UK software industry. The Computing Software and Services Association set up the SBN in 1998 to promote the UK industry with US-style techniques. The SBN recently held its first Partnering and Investment Forum. This two-day event brought together representatives from 49 of the UK's small software businesses with possible partners and financiers. The companies have an opportunity to sell themselves in a way which is not natural in British culture but which has promoted success in the US software industry.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1999
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Gates opens up
Article Abstract:
Leadership plays a significant role in the management of a successful company, according to Microsoft founder Bill Gates. He feels that leadership is a key element of his job, along with selecting the areas of technology in which the company should develop a presence. He believes that no company has yet really moved itself completely into the information era. He emphasizes that Microsoft seeks to be a showcase in terms of the use of its own technology, but acknowledges that the company will have to reinvent itself many times in the future.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1999
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Doing well over there
Article Abstract:
Establishing a strong presence in the US software market has played a key role in the success of software concern Insignia Solutions, according to president and chief executive officer Robert Lee. In recent times, the company has been particularly successful with SoftWindows, an emulation product with which Windows software can run on otherwise incompatible equipment. The company's senior management team is based in the US, but it has more than 100 engineers in the UK and its UK operations are expanding rapidly.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1996
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