Stealing a share of Canadians' smiles

Article Abstract:

There are a broad variety of toothpaste products available in any drug store or supermarket. However, the $124.2-million Canadian toothpaste business is dominated by Colgate, which controls 39.7% of the market, and Crest, which controls 26.7% of the market. It has become increasingly difficult for many smaller toothpaste brands such as Aquafresh, Close-Up, Aim and Sensodyne to even get noticed. For these brands, survival means focusing on premium value-added products or doing their best to maintain existing niches.

Market share, Toothpaste

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Unilever cleans up at Cassies 99

Article Abstract:

Advertisements of Unilever Canada Ltd won two of the nine gold awards at the recent Cassies 99. Lever Pond's and Ammirati Puris Lintas won the Grand Prix and Gold in the Packaged Goods-Other category for "Go ahead. Get Dirty" campaign for Sunlight detergent. The ad was credited for increasing Sunlight's market share by 2.5 points. Lipton and MacLaren McCann Toronto was awarded the Gold for their "Young at Heart" ad for Becel margarine.

United States, Product standards, safety, & recalls, Advertising Agencies, Advertising, Detergents, Ammirati Puris Lintas Inc., Unilever Canada Ltd.

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Kellogg stresses 'true innovation'

Article Abstract:

Kellogg Canada Inc, based in Toronto, Ontario, is set to introduce a new cereal product, called Vector, which includes all the nutritional value required by active people. The company sees the new product as a representation of 'true innovation' in marketing, especially since it opted to go beyond the creation of new flavors for its cereal products. Vector is expected to be available to the market by 1999 2nd quarter.

Product introduction, Breakfast Cereal Manufacturing, Cereal Preparations, Kellogg Canada Inc.

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