Strategic variables that influence entry mode choice in service firms
Article Abstract:
The important strategic issues that should be considered for services industries during new market entry scenarios are discussed.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
Service Industries, Services industry
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
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Social capital and its influence on changes in internationalization mode among small and medium-sized enterprises
Article Abstract:
The adoption of social capital strategies by small and medium companies in international markets is evaluated.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
Foreign operations, Infrastructure (Economics), Small and medium sized companies
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
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International Market Entry: Does the Home Country Affect Entry-Mode Decisions?
Article Abstract:
The influence of home country on the choice of market entry mode by the enterprise is discussed.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
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Subjects list: Methods, United States, Management, Company business management, Market entry, World market, International markets
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