Strategies of Belgian high-tech firms

Article Abstract:

This survey study replicates a previous study by R. Cooper on the nature and performance of new product strategies. New product strategies as well as performance are analyzed in their constitutive dimensions and related to one another. The analysis reveals a number of factors underlying strategy and performance, but no strategic clusters. The relationship of strategy to performance is seen to differ depending on the size of the firm. This leads us to propose different optimal product innovation strategies for small as compared to large companies. (Reprinted by permission of the publisher.)

Usage, Belgium, Business-to-business market, Business to business market, Planning

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Linking R&D to market needs

Article Abstract:

A market research technique for identifying and evaluating the more important product features and service aspects of new industrial products is described. This method helps tailor product design and performance aspects to market needs and manufacturing costs. (Reprinted by permission of the publisher.)

Industrial research

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Lessons from new product failures: five case studies

Article Abstract:

The development and introduction of new industrial products has become difficult and very expensive. This article, which is based on longitudinal studies, provides frameworks and insights to prevent costly new product failures. (Reprinted by permission of the publisher.)

Research, Product development

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