What China wants now from foreigners

Article Abstract:

Zhu Rongji, vice chairman of China's State Economic Commission and the senior economic official in the Chinese government, told the annual Davos Symposium in Switzerland in February 1986 that tremendous opportunities await European managers in China as part of its most recent five-year plan. Rongji claims that the plan calls for a high priority to be given to technology imports for energy, transportation and other aspects of the country's infrastructure, with China hoping to increase its level of international trade by between 50 and 60 percent by 1990. In an interview, Rongji discusses the importance of small and medium-sized foreign firms to China's economic plans, the comparative willingness of Western countries to transfer technology to China, and concerns about foreign exchange when doing business with China.

China, International business enterprises, Multinational corporations, Economic policy, Interview, Economic development, Zhu Rongji

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Simulating the market for fun and profit

Article Abstract:

When marketing executives ask 'what-if' questions, the answers can be found by surveying markets (a somewhat long and expensive research technique) or by using computer simulation techniques, such as those afforded by the software program known as Scribe. Scribe was developed by Alan Frost, a clinical psychologist and owner of Frost International, a London business consulting firm. Among Scribe users are: Coca-Cola, Polaroid, Nissan, and Unilever. The excessive cost of Scribe has made it difficult to market to smaller companies; consequently, Frost developed Sandpiper. Sandpiper is a contractually based service that provides simulation of entire markets, thus allowing customers to 'share-out' the costs of its services.

Analysis, Usage, Computers, Digital computers, Technology application, Marketing management, Marketing research, Market research, Simulation methods, Simulation, Computer simulation

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Foibles help bring Japanese back down to earth

Article Abstract:

The Japanese continue to make strides in business and industry, but in recent years a change in the level of self-esteem by the Japanese people has been noticed, with the stigma of World War II becoming more distant and the pride taken in their rebuilding becoming more evident. At the same time, many Japanese are taking a second look at their country's economic success, and many corporations doing business with Japan are increasingly disenchanted with the arrogance of Japanese government officials and business managers. Workers in Japan are changing as well, with fewer willing to sacrifice their personal lives for their jobs, and more now perceiving their work as little more than a way to make money.

Social aspects, Japan, Japanese, Japanese (Asian people)

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