The influence of internet-Marketing integration on marketing competencies and export performance

Article Abstract:

Research into the effects of Internet marketing on the business paradigm are given. The research shows that firms integration of internet technology into their marketing schemes, leverages the influence of market orientation on the firm's marketing competencies.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Science & research, Online services, Internet services

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Adaption of International marketing strategy Components, competitive advantage, and firm performance: A study of Hong Kong Exporters

Article Abstract:

Research into the effects of domestic and foreign marketing strategies effect's on firm competitiveness are given. The research shows that a marketing mix could help a firms competitive advantage in both domestic and foreign markets.

Foreign Trade Companies NEC, Other Miscellaneous Nondurable Goods Wholesalers, Hong Kong, WHOLESALE TRADE--DURABLE GOODS, Management, Exports, Wholesale industry, Wholesale trade, Trading companies

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The Value of Pricing Control in Export Channels: A Governance Perspective

Article Abstract:

Research information in the expansion of traditional export channel controls are given. The research focuses on the organizational and environmental influences of pricing control decisions and the impact they have on firms.

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