Stromberg retires as Shoppers' ad 'guru'

Article Abstract:

Shoppers Drug Mart VP of advertising Grod Stromberg has retired in May 19, 2000, ending his 34 years of service with the Willowdale, Ontario-based drug store chain. Stromberg is known within the company as the 'advertising guru' because of its creativity. He started his career in the 1960s as a layout artist at Plaza Drugs, which later merged with Shoppers Drug. He is replaced by Neil Everett, the company's former VP of communications, research and planning.

Executive changes & profiles, Drug Store Chains, Pharmacies and Drug Stores, Drugstores, Chain stores, Shoppers Drug Mart Ltd.

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Cossette leads Y2K new business wins

Article Abstract:

Cossette Communications Group once again led other Canadian advertising agencies, in terms of value of advertising accounts won in 2000. The Toronto ad agency accounted for C$93 million in new advertising contracts, with a third of it coming from McDonald's consolidated advertising business. Placing second to Cossette was Publicis Canada with C$74.5 million in new business, and at third was M2 Universal with C$58.7 million in new accounts.

Advertising Agencies, New orders received, Cossette Communication Group Inc.

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Get with the plan

Article Abstract:

The importance of strategic planning in modern marketing environment is discussed.

Forecasts, trends, outlooks, Marketing, Management dynamics, Advertising, Management, Usage, Marketing industry, Company business management, Strategic planning (Business), Industry forecasts

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