Survival is its strong point

Article Abstract:

Ramayana Lestari Sentosa displayed a remarkable performance in 1998, as it was able to generate a 19% increase in profit level despite Indonesia's vexing economy. The company's share value significantly dropped by an estimated 29% since Aug 1998 and suffered as much as $10 million damage losses resulting from riots. Despite such events, Ramayana was able to acquire a certain degree of flexibility in pricing and merchandising. The company is looking forward to achieve a 10% increase in sales earnings in 1998.

Retail Stores, Finance, Retail industry, Indonesia, Ramayana Lestari Sentosa

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In stretching dollars, shopping in Singapore may help, Visa finds

Article Abstract:

Visa International's first city-to-city comparison of holiday gift prices reveals that Singapore is the best place to shop while Jakarta is the worst. The study compared the prices of 30 gift items, including a 3Com Pilot electronic organizer, a Prada tote bag and Calvin Klein boxer shorts, that can be bought in Taipei, Kuala Lumpur, Hong Kong, Bangkok, Jakarta and Singapore. The findings show that all 30 items can be bought for only $6,515.98 in Singapore, but for $10,245 in Jakarta.

Miscellaneous Store Retailers, Retail Trade NEC

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Comic books become a new venue for some marketers in Hong Kong

Article Abstract:

A growing number of companies on Hong Kong have begun advertising in comic books. This form of advertising was previously shunned by companies believing the comics contained nothing but sex and violence. However, the economic recession prompted companies to overcome their aversion to comic books in order to reach a wider male audience. Firms that have begun advertising in comics include mobile-phone company People's Phone and shoe retailer What's Up? Shop.

Marketing procedures, Periodical Publishers, Hong Kong, Print Media, Comics, Marketing Management, Methods, Usage, Innovations, Advertising, Comic books, strips, etc., Comic books, Comic strips

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