Sweet dreams
Article Abstract:
Arcor, the world's leading producer of sweets, is revving up efforts to rival its competitors in the confectionary-making business. Aside from plans to expand in Mexico, the 47-year-old firm that churns out around 450 tons of sweets daily has decided maintain its spending on advertising, which is atleast US$60 million per year. Arcor believes that advertising plays a significant role in its desire to communicate its products and services to consumers worldwide. Arcor also considers advertising as a tool to boost its sales to rival sales of multinational firms, such as Danone of France and Rebisco of the US.
Publication Name: Media International
Subject: Business, international
ISSN: 0266-8688
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
FT plans German version
Article Abstract:
The Financial Times Group's plans to create a German-language business newspaper were greeted with skepticism by agencies and rival media owners. Some said a German-language daily would not be consistent with FT's international reputation, while others said there is not enough demand for another business daily. The German-language business daily market is dominated by Handelsblatt, which enjoys daily sales of 160,000.
Publication Name: Media International
Subject: Business, international
ISSN: 0266-8688
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Finland/Sweden: Forest fires. Paper company in turnaround. As sexy as Uma Thurman?
- Abstracts: Big employer slashes play: unions fear more wage cuts amid recession. Big employer slashes pay
- Abstracts: Europe's adventure begins. The power of eleven. The merits of one money
- Abstracts: Credit Lyonnais plans to reduce loan portfolios, not sell units. France to sell 75% of Credit Lyonnais
- Abstracts: SDX accepts Lucent offer. Laporte plans to buy Inspec for $1 billion. English China shares rise on stock-buyback news