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Business, international

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Switched on for a hard sell

Article Abstract:

Chinese broadcasters are signing up for shows where products are the stars and also the entire programs are produced and branded by advertisers. TV is the perfect medium to reach China's consumers as the most watched TV airwaves might be owned by the Chinese government.

Author: Fowler, Geoffrey A.
Publisher: Review Publishing Company Ltd. (Hong Kong)
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 2004
Influence, Chinese, Chinese (Asian people)

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Butt out

Article Abstract:

The advertisement of cigarettes in China is discussed. The advertising of the cigarettes can be banned in China if it turns into law a tough treaty signed with the United Nations.

Author: Fowler, Geoffrey A.
Publisher: Review Publishing Company Ltd. (Hong Kong)
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 2003
Legal issues & crime, Government regulation (cont), Government regulation, Advertising, Advertising Activity, Legal/Government Regulation, Cigarettes, Cigarette Manufacturing, Laws, regulations and rules, Tobacco industry

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Commercial break: The art of selling

Article Abstract:

The United States and other will be seeing television advertising from China. The advertising has appealed to a diverse audience domestically.

Author: Fowler, Geoffrey A.
Publisher: Review Publishing Company Ltd. (Hong Kong)
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 2003
Government expenditures, International aspects, Economic policy

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Subjects list: China, Television advertising
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