Digital soft sell

Article Abstract:

Unplugged, a digital entertainment studio based at Toronto, produces Webisodes - short online films that are entertaining and ideal for pitching. This innovative strategy has many satisfied customers, including Canadian rock band Rush, Canadian BMW, American Express and Schick Canada.

Services information, Motion picture & video production, Services, Motion picture industry, Video production companies, Film and video production companies, Short films, Short movies

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Strategic, creative

Article Abstract:

The marketing strategies and innovations of Marketing's 2006 Full Service/Creative Agency of the Year award winner, Taxi Canada, are discussed.

Management dynamics, Advertising, Management, Company business management

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2003 Digital Marketing Awards

Article Abstract:

The 2003 Digital Marketing Awards of Canada are identified.

Internet marketing

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