What marketerEs want

Article Abstract:

A discussion with four prominent marketers, sharing their opinion about client u agency relationships and how to get the best possible results out of them. The general view is that there should be an integrated work atmosphere with the agency being open about the work process and completely aware of the brands and their inherent qualities so as to create a good end product in terms of marketing.

Canada, Marketing procedures, Management dynamics, Management, Panel Discussion, Company business management, Customer relations

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Creative spaces

Article Abstract:

The plans of Saatchi and Saatchi to start new facilities and adopt a open communication systems are discussed.

Personnel administration, Participative Management, Methods, Human resource management, Participatory management, Company personnel management, Saatchi & Saatchi

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WPP shutters Bates brand after deal

Article Abstract:

When WWP Group acquired Cordiant Communications the move made 63-year old Bates Worldwide history.

United Kingdom, United States, Acquisitions & mergers, Capacity, Mergers, acquisitions and divestments, Company acquisition/merger, Bates Worldwide, Cordiant Communications Group PLC, WWP Group

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