Remote control

Article Abstract:

Mark Sherman believes that his Etc.tv advertising on demand service provides measurability for advertisers since the advertisers only need to pay for ad views when people watch 15 seconds of the content. The service uses the video-on-demand function of cable television.

Executive changes & profiles, Cable and other pay TV services, Usage, Officials and employees, Video-on-demand, Beliefs, opinions and attitudes, Technology application, Sherman, Mark

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Video ad format pops into newsstands

Article Abstract:

Woodbridge, Ontario-based Motomedia Advertising has introduced a new service called POP-Media. A 17-inch video screen located near cash registers provides news and advertising.

Contracts & orders received, Contracts & orders let, Contracts, Contract agreement, Point-of-sale advertising, Point of sale advertising, Motomedia Advertising

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Making the grade

Article Abstract:

The growth, marketing strategies and creative media concepts of Marketing's 2006 Media Agency of the Year award winner, OMD Canada, are discussed.

Management dynamics, Management, Achievements and awards, Growth, Company business management, Company growth

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