TIMEX TO TAKE ON TITAN FROM OUTPOSTS
Article Abstract:
Timex Watches has chalked up a marketing strategy to take on Titan. It proposes to set up Timex Outposts or retail outlets where watches will be sold at 20-40 percent below the maximum retail prices. This is to exhaust stocks. The first Timex Outpost will be at a Maruti dealer at Bangalore, Sagar Automobiles. Such outlets are also planned for cities like Chennai, Mumbai, Delhi, Hyderabad and Ahmedabad at an average investment of Rs3 lakh. About 650 models will be displayed round the year at these outlets, out of the 1,200 models marketed in India. (uh)
Comment:
Proposes to set up retail outlets where watches will be sold at 20-40% below maximum retail prices to exhaust stocks
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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BE COOL, ETHNIC OR PLAIN WITH TITAN
Article Abstract:
Titan Industries Ltd (TIL), a watch producer, is launching cool, frosted, ethic, arty, plain and janata watches. TIL proposes to focus on the youth, women and mass market for its local operations. It will be introducing the watches in the next few months. The watches that will be launched include FasTrack, Raga and Sonata. The FasTrack range of watches is priced Rs795-1,350. The Sonata watch is priced Rs350-1,100. It will be launched by the end of 1998. The Raga will be priced Rs1,500-3,000. (ag)
Comment:
Launches cool, frosted, ethic, arty, plain and janata watcheson & is aimed at youth, women & mass market
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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TITAN IND, VOLTAS DOUBLE MARKET CAP IN 45 DAYS
Article Abstract:
The growth in market capitalisation of Titan Industries, a Tata group company, was 99.6 percent for the past 45 days - from December 1, 1998, to January 15, 1999. Voltas, also a Tata group company, recorded a growth of 90.8 percent in terms of market capitalisation. Titan Industries makes watches and Voltas, air- conditioners. (kp) (kvr)
Comment:
The growth in market capitalisation of Titan Industries, a Tata group company, was 99.6 percent for the past 45 days - from December 1, 1998, to January 15, 1999.
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
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