TV, sex and newspapers: This marketing - Nielsen Media freeze frame update on television track the top shows favored by men versus women and by heavy newspaper readers

Article Abstract:

A survey of television shows favoured by the different sexes and people with heavy newspaper reading habits. The overall analysis showed that very often men and women enjoy the same programmes so remote battles do not really exist, but some difference in viewing habits between the two does exist. Also that heavy newsreaders along with news related programmes very often enjoy the comedy shows too.

Comparative analysis, Television audience ratings

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Different, yet the same

Article Abstract:

A study conducted in Vancouver, Calgary, Toronto and Montreal, of the top rated TV shows for adults in the age group of 25-54 and tweens aged 9-14, reveals a lot of common favorites between the two demographic groups. The findings of the comparative study of TV viewing patterns of people with satellites, digital cable, analogue cable and off-air are presented.

Rankings

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Premier viewing: The Marketing-Nielsen Freeze Frame looks at the fallEs top new and returning TV programming

Article Abstract:

The survey conducted by the Nielsen Media Research, for the fallEs top TV shows proves that the same programmes are watched by adults of either gender, only the number of females watching TV seems to be higher in proportion.

Television viewers

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