Antismoking messages for the international teenage segment: the effectiveness of message valence and intensity across different cultures
Article Abstract:
Efficacy of anti-smoking messages that were targeted at teenagers in nine countries is analyzed.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
Analysis, International aspects, Prevention, Smoking and youth, Antismoking movement, Youth smoking
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
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Learning about individual risk and the decision to smoke
Article Abstract:
Effects of learning from self and spouse health shocks on smoking cessation are presented.
Publisher: Elsevier B.V.
Publication Name: International Journal of Industrial Organization
Subject: Business, international
ISSN: 0167-7187
Year: 2006
Science & research, Specialty outpatient clinics, not elsewhere classified, Outpatient Mental Health and Substance Abuse Centers, Antismoking Programs, Research, Beliefs, opinions and attitudes, Smoking cessation programs, Smoking cessation, Smokers, Health attitudes, Perceptual learning
Publication Name: International Journal of Industrial Organization
Subject: Business, international
ISSN: 0167-7187
Year: 2006
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Subjects list: United States
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