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Business, international

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Tennis partners

Article Abstract:

Es impressive new $ 45-million Rexall Center in North Toronto boasts 12,500 seating capacity, including 6,000 premium seats, and has 48 hospitality suits and eight year-round courts. Its six-week, $500,000 advertising campaign to target corporate sponsorships has attracted quite a few big-name sponsors, who will help in repaying its $18-million debt.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Facilities & equipment, Fitness and Recreational Sports Centers, Amusement and recreation, not elsewhere classified, Membership organizations, not elsewhere classified, Athletic Associations, Other Similar Organizations (except Business, Professional, Labor, and Political Organizations), Tennis & Racquetball Facilities, Buildings and facilities, Toronto, Ontario, Tennis courts, Sports associations

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Blonde beer under a red light

Article Abstract:

Toronto, Ontario-based Amsterdam Brewing Co. has launched an advertising campaign for its new blonde beer.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Breweries, Malt beverages, Beer & Ale, Standard Beer, Beer

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The right place

Article Abstract:

Importance of advertising medium in adoption of a brand by the consumer, is discussed.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Communications industry, Mass media, Varieties, Advertising effectiveness

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Subjects list: Canada, Advertising
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