The German market for beer

Article Abstract:

Germany's beer sector experienced a consistent decline in both value and volume from 1994 to 1998 due mainly to growing health consciousness among Germans. Retail sales reached only DM10,907 million in 1998, slipping by 1.2% from 1994 figures. Lager represents the market's most important sector with a 79.9% share in value in 1998, a fact that may be attributed to a preference for beer of superior quality. Consequently, the lowest level of decline during the period was posted by lager, as it decreased by a mere 0.5% in value. Regional breweries are a key player in the highly fragmented German beer market, with the top five manufacturers accounting for a combined share of only 25.4% of total sales in 1998.

Germany, Sales & consumption, Economic aspects

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The Italian market for beer

Article Abstract:

A report on the beer industry in Italy from 1994-98 and related forecasts through year 2003 are presented. In addition, sales via the horeca channel between 1994 and 1998 are analyzed. Part of the report focuses on the retail industry, which is divided into three major product sectors: lager beer, non-lager beer and non-low-alcoholic beer. Products in the lager beer sector include premium lager and standard lager, while the non-lager beer sector includes dark beer and stout beer.

Beer & Other Malt Beverages, Marketing procedures, European Union, Research Findings, Beer, Wine, and Liquor Stores, Liquor stores, Malt beverages

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Beer in Italy

Article Abstract:

The article presents an overview of the Italian beer market including market size by sector, company profiles, distribution and new product developments.

Forecasts, trends, outlooks, Labor Distribution by Employer, Standard Beer, Forecasts and trends, Market trend/market analysis, Company Profile

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