Textile washing products: market background: consumer lifestyles: working women & changing attitudes towards cleaning

Article Abstract:

Detergent products in relatively time-consuming formats, such as bars and hand-wash powders, are losing popularity in Europe as a result of changing lifestyles among women in the region. The development was traced to the less amount of time that consumers devote to having their clothes hand-washed due to trends such as more women going to work and spending less time on household chores. Working women also exhibited less patience for cleaning chores that take time, a development that resulted to the emerging consumer value enjoyed by all-in-one textile washing products.

Comment:

Europe: Detergent prods in time-consuming forms lose popularity due to changing lifestyles among women in the region

Demographics

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Textile washing products: key trends

Article Abstract:

The European market for textile washing products experienced from 1993 to 1997 important trends such as the frequent and widespread utilization of textile washing goods. Textile washing products were also seen as low-margin and low-cost goods with changing volumes. Purchasing preferences for textile washing products were also driven by shifting environments and consumer lifestyles, with textile products that are low-priced, convenient to use and effective preferred by consumers in the region.

Comment:

Europe: Textile washing prod mkt sees in 1993 to 1997 vital trends such as frequent & widespread use of textile washing prods

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Textile washing products: market background: consumer lifestyles: environmental issues

Article Abstract:

The European market for textile washing products saw the products' friendliness to the environment as one of the key factors driving consumer preference for a certain product. More ecological-friendly textile washing products have emerged in the market as a result of consumers' increasing awareness with issues regarding the environment. The shifting consumer attitude towards environmental issues was also primarily driven by government's legislation on environmental issues.

Comment:

Europe: Textile washing pro mkt sees products' friendliness to the environment as one of key factors driving consumer preference

New Products/Services, Legal/Government Regulation

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