The Brisith Model

Article Abstract:

Safeway has successfully incorporated relationship marketing in the United Kingdom. The company focused on the lifetime value of its customer, and not just the next sale potential. Safeway launched a standard loyalty card called the ABC Card. Safeway made the ABC program fresh and exciting in a number of ways. Its stores were completely focused on the program. The program was made to be simple. Safeway created a store magazine free to card holders. The company used all instore "take-one" leaflets to promote the ABC card. Safeway also made sure that manufacturer promotions in the magazine were consistent with the Safeway style guide.

Grocery Stores, Advertising Activity, Safeway Inc.

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GM's dealer image makeover

Article Abstract:

General Motors of Canada seeks to standardize and enhance the look of its dealerships in a program called Image 2000. By incorporating common elements in the design of dealership, the automaker hopes to gain an advantage over the competition in a market where pricing and quality are approaching equilibrium. Dealerships with Image 2000 features have well-defined exterior identity, designated showroom parking, open yet functional sales offices and waiting areas, and provide improved service hours and useful and readily available information.

Canada, Corporate Images, Automotive dealers, General Motors of Canada Ltd.

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'Green murder'

Article Abstract:

The United Kingdom Advertising Standards Authority reprimanded Lexus and Tesco for its false environmental claims. Lexus' ad was banned due to the misleading impression that it created on the consumers. Details of the false advertising claims of Tesco, Lexus, RyanAir Ltd. and Volkswagen are presented.

Grocery stores, Supermarkets, Public affairs, Air Transportation, Scheduled, And Air Courier Services, Targets & Markets, New and used car dealers, Ethics, Labor Distribution by Employer, Recreational vehicle dealers, Reports, Airlines, Statistics, Tesco PLC, Ethical aspects, Volkswagen AG, Automobile dealers, Consumer complaints, Lexus GB Ltd., Green market, Ryanair Ltd., Advertising Standards Authority (United Kingdom)

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