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Business, international

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The Buzz on 'buzz'

Article Abstract:

According to Arnold Worldwide's recent Canadian Mood & Mindset online survey, the key influencers for generating buzz or word-of-mouth are the knowledgeable, introverted Inspirationals and the sociable, extroverted Connectors. Through the Inspirationals, the Connectors can be connected to pass on the information to the rest of the targeted group. Valuable tips are presented for inspiring the Inspirationals.

Author: Fletcher, Lynn
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Consumer Behavior, Labor Distribution by Employer, Economic aspects, Statistics, Marketing research, Consumers, Consumer behaviour, Consumer research, Social influence

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Under Siege. But still upbeat: Lynn Fletcher toplines the findings from the latest mood and mindset quarterly survey of CanadianEs state of mind

Article Abstract:

The people of Canada are proud to be Canadians; a wee bit sensitive about somethings as a result of circumstances; overall a tolerant and peace loving, open-minded community, who feel strongly about family and friends as per the results of the quarterly survey of Canadians state of mind.

Author: Fletcher, Lynn
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003

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Escaping to CanadaEs parks: Who does it?

Article Abstract:

PMBEs client service department presents statistics and graphs to show the patterns of Canadians who visit national or provincial parks. The graphs depict the age, education, household income, region, ownership of eoutdoorE items, and community size patterns.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Sales & consumption, Land, mineral, wildlife conservation, Nature Parks and Other Similar Institutions, Parks & Recreation Areas, Demographic aspects, Travel, Parks, User statistics

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Subjects list: Canada, Surveys, Canadians
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