The Cassies case

Article Abstract:

Cassies is an award given to brilliant work that has worked well in the ad world. It is where both the creativeness and the effectiveness of the campaigns are taken into account together to arrive at the winner and thus the Cassies are apart from all other awards and respected by all in the industry, clients and agencies. The winning work has proved that Canada has inherent talent to produce world-class work in the advertising field, which works great.

Advertising

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Lowe Roche

Article Abstract:

Lowe Roche is a finalist for the Agency of the Year award for 2007 after sealing deals with companies such as Bel Cheese and Nokia, and winning three golds at the Digital Marketing Awards. The Toronto-based company focuses on digital creativity, which it integrates at the beginning of its planning process. Lowe Roche's works, such as the "Traps" campaign made for Stella Artois, are described.

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Capital C

Article Abstract:

Capital C, the 2006 Agency of the Year awardee, is a finalist for the 2007 awards for its increasing number of clients and its success in other award events. Capital C has worked on Andrew Peller's XOXO wine and has started working on rebuilding the brand of Unilever's Knorr soup line. Capital C's remarkable works, such as its wig out campaign, are described.

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