The French market for textile washing products: companies & their strategies: key players: detergents

Article Abstract:

Four multinationals - Colgate-Palmolive, Henkel, Lever and Procter & Gamble - dominate the French detergents market, with more than 90% of the market in value terms cornered by the subsidiaries of the those four companies. Minor players are left with 5.3% of market value sales in 1997, while private label products accounted for only 2.8%. Manufacturers, meanwhile, have initiated a review of their product lines in response to growing consumer preference for standard large format boxes. The aim is to reduce and simplify the number of products available under each brand.

Comment:

France: Four multinationals - Colgate-Palmolive, Henkel, Lever and Procter & Gamble - dominate the detergents market

Market information - general, France, Household Detergents & Cleansers, Soap and Other Detergent Manufacturing, Cleaning agents

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The Benelux market for textile washing products: companies & their strategies: key players: others

Article Abstract:

The others sector of the textile washing products in Benelux, a region consists of Belgium, the Netherlands and Luxembourg, is dominated by Benckiser. The firm's leading position in the others segment is accounted to its dominance on the machine maintenance subsector, which is the dominant subsector in the segment. The special products subsector is hotly contested by Unilever, Procter & Gamble, and Henkel.

Comment:

Dominates the others sector of textile washing prods mkt in Benelux, a region consists of Belgium, the Netherlands & Luxembourg

Strategy & planning, Belgium, Polish and Other Sanitation Good Manufacturing, Company Data, Commercial & Industrial Cleaners NEC, Benckiser N.V.

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