The French market for textile washing products: market shares: textile washing products: manufacturers'

Article Abstract:

Procter & Gamble remains the market leader in the French textile washing products market with a 1997 market share of 34.1% in value terms. P&G, however, has lost market share to Henkel SA, which has seen its market share increase by 0.9 percentage points between 1996 and 1997; P&G's market share declined by 1.1 percentage points during the same period. Nonetheless, Henkel SA still lags behind P&G, with a market share of 18.5% in 1997. Private label, meanwhile, remains a minor player, but its market share is growing. Private label products accounted for 3.8% of total market sales in 1997, an increase of 0.5 percentage points from 1996.

Comment:

France: Procter & Gamble remains leader of textile washing products market, followed by Henkel SA

Market information - general, France, Household Detergents & Cleansers, Cleaning agents

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The German market for textile washing products: market shares: textile washing prodcuts: manufacturers'

Article Abstract:

Henkel led all manufacturers in the German market for textile washing products, with 38.1% of value sales in 1997, up from 34.6% in 1995. Procter & Gamble follows with a value share of 26.8% in 1997, down from 31.7% in 1995, as a result of factors that include a restructuring of its discount system, a move which failed to become instantly popular among retailers. Unilever, owner of the popular fabric softener brand Kuschelweich and the foremost delicate fabrics brand, Coral, came at third with a value share of 13.7% in 1997, up from 12.8% in 1995.

Comment:

Registered a third-biggest 13.7% value share in German market for textile washing products in 1997, down from 12.8% in 1995

Germany, Market share, Geographic, Polish and Other Sanitation Good Manufacturing, Laundry Soap, Company Data, Fabric Softeners & Rinses, Procter & Gamble Co., Unilever Group, Laundry soaps, Fabric softeners, Henkel, Coral, Kuschelweich

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