The German market for breakfast cereals: outlook: trends to watch

Article Abstract:

The market for breakfast cereals in Germany is expected to experience continued growth over the 1997-2002 forecast period as consumers become more health-conscious. Brands of cereal products in the market are also expected to increase due to product introductions, with consumer base and consumption also expected to rise as a result of promotion by manufacturers. The children's cereal sector as well as the muesli and health subsectors of family cereals are also expected to see growth in sales over the forecast period. Sales of private label products will also increase further, with hypermarkets and discounters to remain the dominant distribution outlets breakfast cereals.

Comment:

Germany: Mkt for breakfast cereals expected to grow further over 1997-2002 forecast period as consumers become health-conscious

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Major markets: food: the german market for breakfast cereals: key trends

Article Abstract:

The breakfast cereals market in Germany posted a growth of 4.7% to 171,600 tonnes in volume and an increase of 4.5% to DM1,177.3 million in value in 1997 compared with 1996 figures. The market saw a steady growth during the 1993-1997 period due to the increasing demand for convenient, quick snacks and the current health trend. Kellogg Deutschland strengthened its No. 1 position in the market with a value share of 47% in 1997. Euromonitor expects the market to increase its sales volume by 30% to a total of 223,000 tonnes in 2002 and a 17% growth in value sales to DM1.377,1 million at steady 1997 prices.

Comment:

Germany: The breakfast cereals market in the region is up by 4.7% to 171,600 tonnes in volume in 1997 against 1996 figures

Forecasts, trends, outlooks, Geographic

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• Abstracts: Outlook: market performance. Outlook: trends to watch. Key trends
• Abstracts: Major markets: food: the German market for breakfast cereals: market sectors: children's cereals: volume trends

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