The German market for dishwashing detergents: company profiles: Deutsche Unilever GmbH/HPC Deutschland GmbH

Article Abstract:

Deutsche Unilever GmbH/HPC Deutschland GmbH offers the Sunlicht washing-up liquid and the Sun range of automatic dishwashing products, in the German dishwashing detergent market. The company's total turnover declined by 1% in 1996, to DM 9.202 billion, while turnover from its cosmetics, toiletries and detergents categories rose by 4.6% to reach DM1.66 billion. After geining accolades from two Stiftung Warentest reviews of dishwashing products in 1996 and dishwashing tablets in December 1997, the firm's position in automatic dishwashing products has been boosted, and sales of Sun are expected to improve in 1998, from its 7.5% value share in 1997.

Comment:

Offers the Sunlicht washing-up liquid & the Sun range of automatic dishwashing products in the German dishwashing detergent mkt

Machine Dishwashing Compounds, Hand Dishwashing Liquids, Dishwashing liquids, Dishwasher detergents, Sun, Sunlicht, Deutsche Unilever GmbH/HPC Deutschland GmbH

---

The German market for textile washing products: company profiles: Johann A Benckiser GmbH

Article Abstract:

Johann A Benckiser GmbH offers the Storch eco-friendly detergent and the Quanto fabric softener as its foremost products for textile washing products. The firm, which accounted for a 4.5% share of value sales in the overall German market for textile washing products in 1997, also offers the Calgon brand of limescale protector for washing machines, as well as the Calgonit range of automatic dishwashing products. Benckiser registered DM4.78 billion in total sales in 1996, up from 0.4% in 1995, and of which 56.4% was generated by household cleaning agents and textile washing detergents.

Comment:

Offers the Storch eco-friendly detergent and Quanto fabric softener as its main prods for textile washing

Industry Market Data, Geographic, Polish and Other Sanitation Good Manufacturing, Laundry Soap, Fabric Softeners & Rinses, Laundry soaps, Fabric softeners, Calgonit, Johann A Benckiser GmbH, Calgon, Storch, Quanto

---

Similar abstracts:

• Abstracts: The German market for dishwashing detergents: market shares: automatic dishwashing detergents: brand. The German market for dishwashing detergents: company profiles: Johann A Benckiser GmbH

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.