The German market for dishwashing detergents: company profiles: Johann A Benckiser GmbH

Article Abstract:

Johann A Benckiser GmbH registered total sales of DM4.78 billion in 1996, up 0.4% from 1995. The company, whose main products are the Calgonit range of automatic dishwashing products and the Calgon limescale protector for washing machines, is now focusing on a process of organic growth with a regard towards expanding existing market positions, formulating an international strategy and restructuring major subsidiaries. Household cleaning agents and textile washing detergents increased their share of the company's turnover from 52% to 56.4% to 1997, with sales of DM2.697 trillion.

Comment:

Now focuses on organic growth w/ regard towards expanding mkt positions, forming an intnl strategy & restructuring major subsids

Nonhshld Dishwashing Rinse Additives, Surface active agents, Calgonit, Johann A Benckiser GmbH, Calgon

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The German market for dishwashing detergents: company profiles: Procter & Gamble GmbH

Article Abstract:

Procter & Gamble GmbH offers two products in the German dishwashing detergents market, the Fairy washing-up liquid and the Fairy Ultra automatic dishwashing detergent. The company's turnover declined by 0.7% in 1997, to DM6.678 billion, while net profits increased by 3.7% in the same year to reach DM112 million. The firm runs third in both the automatic dishwashing and washing-up liquids categories in 1997, with value shares of 9.4% and 9.8%, respectively.

Comment:

Offers the Fairy washing-up liquid & the Fairy Ultra automatic dishwashing detergent in the German dishwashing detergents market

Hand Dishwashing Liquids, Procter und Gamble GmbH, Dishwashing liquids, Fairy Ultra, Fairy

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