The German market for suncare

Article Abstract:

The review examines the German retail market for suncare products from 1992 to 1996. The review focused on three categories of sun care products namely, sun screen, after-sun and artificial tanning. It revealed a strong growth influenced much by the growing insight on the dangers of UV radiation. The sunscreen market experienced the highest growth in value terms with an 83.9% share and value sales rising by 28.1% over the period 1992-1996. Artificial tanning sales declined by 16.3 % in value terms in the same period due to the growing number of tanning studios. Beiersdorf AG dominated the market with 27.1% by value in 1996.

Retail industry, Retail trade, Reports, Consumption (Economics), Market surveys

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Sun care

Article Abstract:

The European market for sun care products registered nominal growth for the period of 1992 to 1996. In 1996, France had a value sales of US$236 million while Germany and UK recorded US$348 million and US$231 million, respectively. Sales of sun care products have also been gravely affected by weather factors, culture and fashion trends in all countries. Products with high sun protection factors showed a dynamic growth as a result of increasing consumer health consciousness. UK posted a 40.2% increase in value growth while France posted a 13.5% increase.

United Kingdom, Italy, Spain

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The French market for baby care

Article Abstract:

The infant care industry in France, which is composed of products such as baby wipes, diapers, and cleansing milks, has been adversely affected by a decreasing birth rate since 1994 and economic slowdown. The industry experienced a value growth of about 3.1% or 1,018 million francs from 1992 to 1996. The market is dominated by L'Oreal's Mixa brand which maintained a 20% value share in 1996. The entry of American brands such as Huggies from Kimberly-Clark Scott and Pampers from Proctor and Gamble has provided competition for established local brands.

Infants' Toiletries, Statistics, Toiletries industry, Infants' supplies industry, Baby products industry, Expanscience

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