Breakfast cereals

Article Abstract:

A review of European markets showed that breakfast cereals gained patronage between 1991 and 1995 despite the markets' immaturity. France obtained the highest market share in value terms with a 23% growth in 1995 while Italy obtained the highest share of 20% in terms of acceptance and real value performance. The market growth in these countries was influenced by strong consumer demand for health-oriented and convenience products backed by the heavy promotion of cereals as nutritious products. The UK showed a steady market while the demand for cheaper products spurred market growth in Spain and Germany. Kellogg dominated the market followed by General Mills.

Europe, Consumption (Economics), Kellogg Co., General Mills Inc., GIS, K, Market surveys

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The French market for breakfast cereals

Article Abstract:

The French market for breakfast cereals shows children's cereals having the greatest market share that is growing by more than 42.1% over the 1993-1997 period followed by by value family cereals which increased by 41.8%. Sales of breakfast cereals in the French market accounted to FFr2.7 bil in 1997 or 87,090 tons. The market growth is attributed to new strong brands backed by heavy promotions and advertising. However, foreign firms such as Kellogg and CPF-Nestle still dominate the market but Jordans is fast gaining a foothold. The market for cereals in France is expected to have a 19.7% volume increase by year 2002.

France, Cereal products, Grain products

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The Spanish market for breakfast cereals

Article Abstract:

The breakfast cereals market of Spain has experienced a growth of 26.3% or 29,299 tonnes in 1997. The children's cereal sector dominates over the family cereal sector with a 50.1% share in 1997. Kellogg Espana, Nestle Espana, and Leche Pascual lead the market with 65.5%, 12.8%, and an 8.4% share in 1997. However, the children's cereal market is forecast to experience a decline by 2002 to 47.3% while family cereals are expected to dominate with a 52.7% market share.

Industry Overview, Spain, Leche Pascual S.A., Kellogg Espana S.A., Nestle Espana SA

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