The German market for textile washing products: company profiles: Deutsche Unilever GmbH/HPC Deutschland GmbH

Article Abstract:

Deutsche Unilever GmbH is the third-biggest manufacturer in the German market for textile washing products, with a 13.7% share of the overall value sales in the market. The company was renamed as Home and Personal Care (HPC) Deutschland GmbH, following the merger of Lever GmbH with the former Elida Gibbs subsidiary of the Unilever group, in 1997. Deutsche Unilever GmbH offers several primary brands in the German textile washing products market, including the Coral detergent for delicate fabrics; Omo and Sunil brands of general purpose and color detergent; and the Kuschelweich fabric softener. The company reported a turnover of DM9,202 million in 1996, down from DM9,495 million in 1992.

Comment:

Offers various primary brands in German market for textile washing products, where it holds a 13.7% share of value sales in 1997

Deutsche Unilever GmbH, Coral, Kuschelweich, Omo, Sunil

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The German market for textile washing products: company profiles: Henkel KGaA/Thompson GmbH

Article Abstract:

Henkel KGaA is the foremost manufacturer in the German market for textile washing products, with a 38.1% share of the overall value sales in the market. The company offers numerous brands in various sectors of the overall market, encompassing Vernel fabric softener, two brands of stain treatment, and seven brands of textile washing detergent, including Spee, Perla, Persil and Weiber Riese. The company reported a turnover of DM5.2 million in 1996, down from DM2.6 million in 1992.

Comment:

Offers various primary brands in German market for textile washing products, where it holds a 38.1% share of value sales in 1997

Vernel, Persil, Spee, Henkel KGaA, Perla, Weiber

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