The Girl Guides go groovy: Brighter uniforms, an of-the- moment marketing campaign and a new recipe for its famous cookies are all making Guide more relevant to todayEs girls

Article Abstract:

The Girl Guide cookies after nearly 90 years, have gone for a total revamp to keep up with changed times and attitudes, in order to give a boost to its slowly slackening membership. The cookie boxes have a new colorful look and bright new guide uniforms have been designed to reflect the communityEs new attitude. To top all this is the introduction of new cookies. The aim is the same, but external changes, a new marketing policy have brought about the much-needed boost in attracting volunteers and potential guides.

Bakery Products, Packaging, Cookie and Cracker Manufacturing, Cookies and crackers, Cookies & Wafers, Cookies & Ice Cream Cones, Sandwich Cookies, Cookies, Baked products industry, Baked goods industry

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Out front of the integration pack

Article Abstract:

The innovative marketing mix created by Nike Canada's marketing team to promote its various sporting goods brands, achieve a cutting edge over its competitors and retain its market share is described.

Footwear, except rubber, not elsewhere classified, Sporting and athletic goods, not elsewhere classified, Sporting and Athletic Goods Manufacturing, Sporting & Athletic Goods, Athletic shoe industry, Sporting goods, Athletics, Marketing mix

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Driving the disciplines

Article Abstract:

The importance of using creative internet marketing by advertising agencies in order to overcome the drawbacks of traditional marketing is discussed.

Forecasts, trends, outlooks, Advertising agencies, Agencies, Usage, Forecasts and trends, Market trend/market analysis, Internet marketing

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