The Italian market for surface cleaners: market shares: general purpose cleaners: manufacturers'

Article Abstract:

Colgate-Palmolive ranks as the top manufacturer in the multi-purpose cleaners segment of the Italian surface cleaners market, accounting for 25.5% of value sales in 1997. Meanwhile, Unilever emerged as the manufacturer with the most market share, listing an increase of 1.7 percentage points from 1995 to 1997. Following Colgate-Palmolive and Unilever in terms of manufacturers' share in the segment is Procter & Gamble, with 22.4% of value sales in 1997. The general purpose cleaners segment is characterized by a very low level of private label sales, due to an extremely competitive environment.

Comment:

Is third in terms of manufacturers' multi-purpose cleaners segment share with 22.4% of value sales in 1997

Italy, Industry Market Data, Market share, Soap and Other Detergent Manufacturing, Soaps & Detergents, Cleaning agents industry, Colgate Palmolive S.p.A., Unilever Italia SpA, Procter and Gamble Italia SpA, Article

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Company profiles: HJ Heinz Co

Article Abstract:

Company profile of HJ Heinz Co., a manufacturer of condiments, canned tuna and pet food.

United States, Strategy & planning, Prepared flour mixes and doughs, Refrigerated Doughs, Flour Mixes and Dough Manufacturing from Purchased Flour, Planning, Baked products industry, Baked goods industry, Dough, Refrigerated foods, Heinz Bakery Products Inc.

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